The Lululemon Story: How to Build A Brand with a Cult Following
Noah Kagan Presents - A podcast by Noah Kagan
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Chip Wilson is an entrepreneur, a loving husband, and a father to 5 boys. He’s the founder of Lululemon and is widely credited with creating the “athleisure” retail category, now a $400-billion-a year global business. Full show notes at https://okdork.com/podcast/157
