The Unfiltered Journey to a $320 Million Sale with World-Class Entrepreneur Joanna Griffiths

This week, Valeria is joined by one of fashion’s most successful entrepreneurs: Joanna Griffiths. Joanna Griffiths is the Founder and President of Knix and Kt by Knix, the direct-to-consumer intimate apparel brands reinventing intimates for real life. Since launching the company in 2013, Joanna has built Knix into one of the fastest-growing intimate apparel brands globally and is lauded as the pioneer of the leakproof/period underwear marketplace. Joanna broke the Canadian record for the largest publicly disclosed sale of a private company by a female founder in 2022 through the sale of Knix for$320 Million Dollars. In this episode, Joanna and Valeria share their insights on evolving work perspectives after motherhood, the challenges of integrating work and personal aspirations, and the transformative power found within uncomfortable opportunities.  You can find Joanna on:  https://www.instagram.com/joannaknix/ https://knix.ca/  http://bit.ly/3v93QiF https://www.knixteen.ca/products/some-periods-a-first-book-about-periods  Valeria is on: https://www.instagram.com/valerialipovetsky/  https://www.youtube.com/channel/UCWkDFq1pO7YNzifE3A4UsMA  https://www.tiktok.com/@valeria.lipovetsky  Not Alone Podcast What We Talked About: 00:00 Intro 00:20 Self-identity 02:41 Identity after motherhood 05:19 How time can affect perspectives, self-care, and priorities 08:03 A mother’s role in work and life 13:17 Multiple identities of an entrepreneurial women 15:12 Expectations on female entrepreneurs 17:07 Self-discovery through uncomfortable opportunities 22:21 Embracing self-accomplishments 23:53 Starting over and rising above the challenges 27:11 Work-life integration 28:46 Finding Balance Between 0 and a 100 32:09 Finding calm within the chaos 35:03 Evolving from ego-driven motivations 42:38 Life After Birth 46:14 Navigating the fourth trimester 48:58 The power of storytelling 52:02 Self-worth and self-esteem Learn more about your ad choices. Visit megaphone.fm/adchoices