Google Ads vs. Facebook Ads: Which Is Most Important For Your Chiropractic Marketing? | EP. 303

🤼‍♂️ The battle of the decade is most certainly 𝑮𝒐𝒐𝒈𝒍𝒆 𝒗𝒔 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌. 🥊 Many businesses, not just chiropractors, are trying to decide where to invest their marketing dollars.  If this is an ‘𝒂𝒏𝒅/𝒐𝒓’ situation, I am very much in the 𝑨𝑵𝑫 camp.   𝐘𝐨𝐮 𝐰𝐚𝐧𝐭 𝐚 𝐦𝐮𝐥𝐭𝐢-𝐥𝐚𝐲𝐞𝐫𝐞𝐝, 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲.  𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐧𝐞𝐰 𝐩𝐚𝐭𝐢𝐞𝐧𝐭𝐬 𝐮𝐬𝐞 𝐭𝐡𝐞𝐬𝐞 𝐭𝐰𝐨 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐢𝐧 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐥𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐰𝐚𝐲𝐬 𝐰𝐡𝐢𝐜𝐡 𝐣𝐮𝐬𝐭𝐢𝐟𝐢𝐞𝐬 𝐢𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐛𝐨𝐭𝐡.   𝑮𝒐𝒐𝒈𝒍𝒆 ✅ Less saturated market ✅ User intention is higher, making it more likely they’ll actually show up to their appointment ✅ You’ve sent them to your website where they’ve had a chance to get to know your vibe and consume your content   𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 ✅ Beat the competition to the punch by delivering value before a user even recognizes an issue ✅ Able to create more dynamic creative ✅ Easier to track leads   𝗧𝗵𝗮𝘁’𝘀 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗴𝗿𝗲𝗲𝗻 𝗰𝗵𝗲𝗰𝗸 𝗺𝗮𝗿𝗸𝘀 𝗮𝗹𝗹 𝗮𝗿𝗼𝘂𝗻𝗱!💰   Facebook ads have long been the preference of chiropractors because of the similar structure to spinal screenings.  In the recent wake of Facebook ads delivering less ideal patients, it may be time to think outside of the box…🧐 If you’d like to discuss how Google AND Facebook should play a role in your marketing strategy, or if you’d like to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.