Pricing Strategies: Behind the Odoo Price

Sebastien Bruyr, CCO at Odoo, is taking us along the dynamics that shaped one of Odoo’s most significant decisions: changing its pricing strategy to put value creation over money, allowing anyone to build a business for only 25$ a month. We explored how a pricing strategy evolves and how it can combine value creation, strategic growth, and international expansion.______________________________________________________Whether you are a business owner, entrepreneur, customer, partner, or anyone ...