#143: The Importance of Employer Branding and How to Scale It with Tiffany Sauder of Element Three

Branding. It’s one of the essential elements of any company, but it’s also something startup owners might not know how to create. Fortunately, our guest on this episode of the Powderkeg Podcast is a leading expert on all things related to the brand (including employer branding). She breaks branding down to its simplest components for time-strapped founders. Tiffany Sauder is the founder and CEO of Element Three, a full-service marketing agency in Indianapolis. In just 13 years, Tiffany has grown the company into the largest marketing agency in all of Indiana and an Inc. 5000 fastest-growing company for five years running. Tiffany joins us for something of a beginner’s guide to startup branding, focusing in part on a less-talked-about subject of employer branding. In my conversation with Tiffany, we focus our discussion on how to build external-facing and internal-facing branding for your company, scaling that branding, instill your values into every level of management, and why you might want to find the best mascot for your company. Tune in for more! In this episode on employer branding with Element Three President Tiffany Sauder, you’ll learn: --- How to start building a unique brand for your startup. --- The minimal brand identity that every company should have. --- Why employer branding is a necessity for any fast-growing organization. --- Proven strategies for creating and scaling an effective employer brand. --- How a strong support system can push you to realize your full potential. --- What’s next for Tiffany and Element Three as the company grows. Figuring out your next career move doesn’t have to be so stressful. So why not try Powderkeg Matches? By joining Matches, you’re joining a community of thousands of top professionals in the Powderkeg community to get connected with outstanding people at the hottest tech companies between the coasts. Get matched with great employers, land your next major opportunity, and get started today! Please enjoy this conversation with Tiffany Sauder! If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast. Check it out at powderkeg.com/itunes.