Ep29: Turning Content Teams into Unstoppable Creators; w/ Danielle Dafni, Founder and CEO at Peech — Product Market Fit podcast

Danielle Dafni is the founder & CEO of Peech, a generative AI video editing platforms that turns content teams into unstoppable creators. Being a video editor inspired Danielle to start her venture. In today’s discussion, Danielle shares her journey to finding product market fit, product-led growth vs. product-led sales, content marketing in the age of generative AI, and her thoughts on competition. Tune in for a dynamic and informative episode packed with actionable advice and valuable knowledge. Chapters: (00:00) Intro (02:06) What is Peech? (04:08) Peech's ICP (06:45) Company stats & PLG vs. product-led sales (12:15) What’s the big vision? (15:25) Launching on Product Hunt  (17:37) User acquisition tactics (19:26) Implementing product-led sales (23:49) What channels do you plan to implement as you grow? (24:55) Content marketing in the age of generative AI  (29:25) Leveraging TikTok as a marketing channel (35:08) Marketing tactics: How to grow on YouTube? (37:42) Thinking about the competitive landscape (46:48) Lightning Round (55:13) Conclusion Guest Contact Info: linkedin.com/in/danielledafni Peech-ai.com Sponsor:  This podcast is brought to you by ⁠grwth.co⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.  To learn more and book a free consultation, go to ⁠grwth.co⁠. Get in touch with Mosheh: ⁠linkedin.com/in/moshehp ⁠⁠twitter.com/MoshehP ⁠⁠[email protected] ⁠⁠www.pmfpod.com