Ep6: Product Market Fit 101; w/ Rajesh Nerlikar, co-founder Prodify — Product Market Fit podcast

Rajesh has worked with 50+ product teams and wrote the book Build What Matters — he knows a thing or two about building great products. In this episode, Rajesh covers:  - Why pricing is such a critical component of product-market fit (and signals you may be missing the mark on PMF) - The Kano model for product development - How to gain insights from speaking with customers and prospects - What is vision-led product management? - Hiring product managers and product leaders, and org designs for growth; and more.  I loved this interview and I'm certain you'll walk away with practical learnings from this episode.  Timestamps: (0:00) Introduction (2:34) Rajesh's Bio and about Prodify Group (5:09) What is Product Market Fit (and why is price such an important component)? (7:51) Where does "messaging fit in"? (10:29) Signals that you may have PMF (and signs you might be missing it) (13:00) Case study of company struggling with PMF — using the Kano model (18:51) How to do customer discovery (22:17) What is vision-led product management? (26:40) The difficulties of category creation (27:10) Hiring product managers (32:23) Designing a growth org (36:28) Should startups care about "product-ops?" (39:38) Avoiding product bloat (41:31) Lightning round (45:27) Closing remarks Further reading:Buy the book — https://a.co/d/3NAQSZ8   https://www.prodify.group/blog/a-product-managers-guide-to-the-kano-model https://www.prodify.group/blog/4-signs-you-need-to-make-your-first-product-hire https://www.prodify.group/blog/how-product-operations-can-influence-your-company-culture https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit Guest contact info: www.linkedin.com/in/rajeshnerlikar/ twitter.com/rajeshnerlikar [email protected] www.prodify.group Sponsor:This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co. Get in touch with us:www.linkedin.com/in/moshehp/ twitter.com/MoshehP [email protected] www.pmfpod.com