The Booking Battle: Why Guests Hesitate—and How to Make Them Click ‘Confirm’

Most booking pages don’t lose guests because of price. They lose them to friction, hesitation, and decision fatigue. When guests feel unsure, they close the tab—and move on.In this episode, we break down:Why guests hesitate to book—even when they love your hotelThe decision overload trap (and how to guide guests smoothly to “confirm”)How to make booking feel effortless—and irresistibleThe secret to designing upsells that seduce, not just sellBecause when the path to booking is smooth, guests don’t compare—you become the only option worth considering. Hosted on Acast. See acast.com/privacy for more information.