What Makes Something Valuable? (Part One)

What makes something valuable? To find the answer, we tell the story of De Beers — the multinational diamond company that built the most successful monopoly in modern history. Along the way, we speak with Kevin DeMeritt, founder of Lear Capital, one of America’s largest precious-metals firms. What we uncover is striking: many of the things humanity has prized were never inherently valuable at all — their value was manufactured. Presented by The Licorice Guy. What Makes Something Valuable? (Part Two) airs Tuesday, January 13th, 2026. Support the show: https://redpilledamerica.com/support/See omnystudio.com/listener for privacy information.