Reinventing Retail 34: Omni-Channel Retail: The Plight of the Store Associate?

In this episode, we’re joined by David Hogg, Sr. Principal Consultant for Converged Commerce at Infor, to discuss retail’s evolution from multi-channel to omni-channel. And while customers enjoy omni-channel shopping experiences like BOPIS, AI-powered customer service, and ship-from-store, the role of the retail store associate is getting more and more complicated. To keep up, retailers need to equip those employees with software that makes their jobs easier and more efficient. David’s solution? Converged Commerce.