Reinventing Retail 4: Guy Courtin on Pokemon Go

Reinventing Retail is a podcast where we take a look at retail’s future through interviews that explore emerging retail technology, shifting consumer demands, and the increasing importance of the shopper experience. In this episode, we talk with Guy Courtin, VP of Industry & Solution Strategy for Retail and Fashion at GT Nexus, about Pokémon Go, gamification, and the blurring line between digital and physical spaces in the retail marketplace.