Michael Wan: B+LNZ Global Manager - NZ Red Meat Story
REX - A podcast by rova | REX
Beef + Lamb New Zealand recently launched a comprehensive Taste Pure Nature brand marketing campaign in China - From New Zealand, Naturally Good - reaching more than 12.5 million consumers within the span of three months. B+LNZ’s Global Manager - NZ Red Meat Story Michael Wan talks to Dom about the campaign's performance and how it exceeded their targets.
