EP. 126 - MASTER ABM STRATEGIES! 🚀 One-Page Programs & 4D Framework with Mason Cosby 🔥 Practical Tips for B2B Success
Scrappy ABM - A podcast by Mason Cosby
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In this episode of Scrappy ABM, host Mason Cosby dives deep into the world of Account-Based Marketing (ABM), offering practical insights and strategies for B2B companies looking to implement or improve their ABM programs.Best Moments:(00:48) Overview of ABM and its components(01:39) The one-page ABM program exercise(03:09) Mason's background and company introduction(04:08) Definition and breakdown of ABM(07:37) Why ABM programs often fail(10:37) The importance of product-market fit in ABM(14:16) What sales teams want from marketing(20:25) Balancing brand building and sales activation(26:55) Operationalizing ABM partnerships(35:36) The 4D framework for structuring ABM playbooks(46:55) Three stages of ABM implementation(49:34) Mason's personal ABM program breakdown
