EP. 32 - Account-Based BIKING? | Scrappy Event Strategies with Laura Erdem from Dream Data | Scrappy Playbooks

In this episode of Scrappy ABM, Mason Cosby is joined by Laura Erdem, founder of Dream Data, as they delve into the world of Account-Based Marketing (ABM) strategies without breaking the bank. Discover how to creatively and effectively implement ABM programs with limited resources and accelerate relationships with your target accounts. Laura shares her unique account-based biking approach, budget tips for creating engaging videos, and the importance of delighting attendees with interactive experiences. Learn from her experiences in conducting in-person sales meetings on bike rides through Central Park and the challenges she faced. Join us for valuable insights and actionable tips that will help you revolutionize your ABM game on a budget!Key Discussion Points:- Laura Erdem discusses account-based biking (00:01:04)- The Benefits of Scrappy ABM and Event Approach (00:10:22)- Creating Impactful Content: Lessons from Dream Data (00:15:21)Accelerating Pipeline with Video Outreach (00:17:46)- Free Tools for ABM Success with Dream Data (00:22:44)