EP. 58 - Creative ABM Strategies For Lean Budgets With Trevor Grimes l Scrappy Playbooks
Scrappy ABM - A podcast by Mason Cosby
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In this episode of Scrappy ABM, host Mason Cosby is joined by Trevor Grimes, Lead Content Strategist at Scrappy ABM, to discuss strategies for repurposing existing content assets to support account-based marketing programs. You'll get a practical playbook for taking inventory of current content and identifying opportunities to reuse and reframe it to fill gaps in the buyer's journey.Best Moments:(01:38) Exploring content repurposing for ABM programs(03:18) Mapping out content distribution strategy with Trevor Grimes(07:36) Maximizing content repurposing opportunities through podcasts(11:08) Repurposing content for ABM programs(21:08) Tips for creating marketing content on a budget(25:42) Overcoming roadblocks in content repurposingGuest Bio:Trevor Grimes is the lead content strategist at Scrappy ABM, where he builds robust ABM strategies on limited budgets. He brings creative problem-solving skills and an entrepreneurial mindset to content development.
