Amazon's A9 General Product Search - How Is It Calculated?
Seller Sessions Amazon FBA and Private Label - A podcast by Danny McMillan
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For a general product search, the top results of the query in each category are chosen. But there are over dozens of categories. How do they combine them to show only the most relevant? For this, the Search Relevance Team uses a blend of three main components. Today I am joined by both Amy Wees and Andy Arnott as we break these out and About our Guests... Andy Arnott ððºð®ððŒð» ðŠðð¢ ð®ð»ð± ð ð®ð¿ðžð²ðð¶ð»ðŽ ðð ðœð²ð¿ð. ð ð¶ð¹ð¹ð¶ðŒð» ððŒð¹ð¹ð®ð¿ ððºð®ððŒð» ðŠð²ð¹ð¹ð²ð¿ ðð»ð± ððºð®ððŒð» ðŠð®ð®ðŠ ð³ðŒðð»ð±ð²ð¿ & ðŠð²ð¹ð¹ð²ð¿ ððŒð»ððð¹ðð®ð»ð. ð ð¹ðŒðð² ððŒ ð°ðŒðºð² ððœ ðð¶ððµ ð»ð²ð ð¯ððð¶ð»ð²ððð²ð ð®ð»ð± ð»ð²ð ð¶ð±ð²ð®ð. ð ð ð°ðð¿ð¿ð²ð»ð ð³ðŒð°ðð ð¶ð ððºð®ððŒð» ð®ð»ð± ðððœðœðŒð¿ðð¶ð»ðŽ ð»ð²ð ð®ð»ð± ðð²ð®ððŒð»ð²ð± ðð²ð¹ð¹ð²ð¿ð ðºð®ðžð² ðºðŒð¿ð² ðºðŒð»ð²ð ðŒð»ð¹ð¶ð»ð². ð ð®ð¹ððŒ ð¿ðð» ðððŒ ððð°ð°ð²ððð³ðð¹ ðŠð®ð®ðŠ ððŒðŒð¹ð ððŒ ðµð²ð¹ðœ ðð²ð¹ð¹ð²ð¿ð ð¿ð®ð»ðž ð®ð»ð± ðð²ð¹ð¹ ðºðŒð¿ð² ðŒð»ð¹ð¶ð»ð². ð ð°ð®ð» ðµð²ð¹ðœ ððŒð ððð¿ð» ððŒðð¿ ðµðŒð¯ð¯ð ð¶ð»ððŒ ð® ðºð¶ð¹ð¹ð¶ðŒð» ð±ðŒð¹ð¹ð®ð¿ ð¯ððð¶ness!  Amy Wees Inventor, Entrepreneur, Teacher & Business Consultant. SEO Expert & Copywriter. Proven leader, mentor, director, communicator, problem solver, and innovator. Accountable for results, master of task tracking and follow up to accomplishment. Always thinking of new and better ways to do business â one step ahead. Expert critical thinker ensuring a ready path to success.
