Ep. 81 The #1 reason people aren’t buying your coaching package

Shadow Work, WTF? - A podcast by Caitlin Hosking

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This no-holds-barred episode slices through the fluff to hit you with the hard truth to why people aren't snapping up your coaching services.

Whether you're selling coaching or capybaras, the principles are the same. It's all about cracking the code of human psychology to make your offer irresistible—without sliding into the dark arts of manipulation.

This episode is a sassy shake-up designed to revolutionize your approach to business. It's time to stop being a wallflower in your industry and start being the life of the sales party.

Time stamps:

01:24 Personal Journey Through Business Pivot and Growth

08:14 The Power of Authority in Business and How to Harness It

16:41 Understanding the Value Exchange in Sales

22:41 Debunking Social Media Myths

23:08 Audience Size vs. Impact

23:39 Engagement Isn't Everything

25:31 Niche Down to Stand Out

27:03 Why People Love Your Content But Don't Buy

27:10 The Power of Personal Story in Content

27:59 Aligning Your Offer with Your Audience

29:22 Internal Work for External Success