Ep. 205 | Building Resilience: Business Continuity Planning with Dana Kerigan

In this episode, we have the pleasure of speaking with Dana Kerigan, an agency principal at Kerigan Marketing Associates. Dana shares her career journey, starting in purchasing and supply chain before transitioning to the marketing field. She discusses her role in media contracts, media buying, and digital marketing, which has contributed to the exponential growth of their SBA-certified women-owned business. Our conversation then turns to the critical topic of business continuity planning after a disaster. Dana highlights the sobering statistics that show a significant percentage of small businesses fail to reopen or close within a year after a disaster, emphasizing the importance of having a business continuity plan in place. She provides insights into what a business continuity plan entails, including projecting worst-case scenarios, assembling a management team, and assigning responsibilities to ensure effective communication and action during and after a disaster. Tune in to learn valuable strategies for building resilience and planning for the continued success of your business.   – Learn more about Kerigan Marketing Associates: https://keriganmarketing.com/  For more segments like these, subscribe to Small Biz Florida and Follow the official Small Biz Florida Instagram! This and the following segments were recorded at this year’s annual JMI Small Business Leadership Conference hosted at Loews Sapphire Falls Resort.