Ep. 206 | Crafting Compelling Messages: Insights from Jay Owen, Founder and CEO of Business Builders

In this episode, we are thrilled to have Jay Owen, the founder, and CEO of Business Builders, join us. Jay shares his entrepreneurial journey, driven by a desire to chart his own course and create something unique. With a deep understanding of the challenges that entrepreneurs face in marketing, Jay emphasizes the importance of clear and effective messaging to capture attention and acquire customers. He introduces the StoryBrand framework, developed by Donald Miller, which guides businesses in crafting messages that invite customers into their stories. Jay highlights the seven critical components of the framework, including understanding the customer's desires and problems, positioning the business as a guide, creating a clear plan, and incorporating a call to action. Join us as we delve into the power of storytelling and how it can elevate your business's marketing efforts.   – Learn more about Business Builders Marketing Agency: https://businessbldrs.com/  For more segments like these, subscribe to Small Biz Florida and Follow the official Small Biz Florida Instagram! This and the following segments were recorded at this year’s annual JMI Small Business Leadership Conference hosted at Loews Sapphire Falls Resort.