Does Personally Customising Products Improve Performance?
Squeezing the Orange - A podcast by Squeezing the Orange
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Is it possible that by personally customising your products (think running shoes, golf clubs, pens and more), you can improve your performance with them? Dan and Akin squeeze a research study looking into this and similar questions. - Research Paper: 'The Self-Expressive Customization of a Product Can Improve Performance' by Ulrike Kaiser, Martin Schreier and Chris Janiszewski
