Ep. 33: Creating Instant Belonging With LEGO Figurines

Jess Frazier from Notre Dame University shares how they used custom LEGO figurines to increase engagement on the university's admissions Instagram. They rebranded their admitted student days as 'The Rally' and created a dedicated space where students could build Lego replicas of themselves wearing Notre Dame gear. The goal was to make students feel immediately welcomed into the Notre Dame family. This tactic was highly successful, with a 102% increase in engagement compared to the same admitted student post last year, 226,000 views on the LEGO reel—from 94% non-followers! Plus, the delight of students, parents, and staff alike.