Ep. 36: Reach New Prospects With Program-Specific Blog Posts
Talking Tactics - A podcast by Dayana Kibilds - Marți
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What if all you needed to boost your organic traffic was just a little collaboration? Jessica Creech, Web Content Marketing Specialist at Purdue University Northwest, shares how she worked with professors to build 6 program-specific blog posts with big results. These posts have over 80% organic search traffic to the site, resulting in 4,079 page views and 3,049 unique users. Plus, about 23% of all page clicks lead to program or application pages — supporting students taking the next step in their enrollment journey.
