Ep. 8: Scale Down Your Viewbook for Bigger Impact

Less is more. A whole lot more. The University of Nottingham launched the world’s first micro-prospectus (aka mini-viewbook) last year. It may be tiny, but it is making a huge impact. It has allowed the university to reduce the time and complexities to produce this piece, create print pieces that better serve internal audiences and partners, deliver on the sustainability ambitions of their university, and reduce costs by 96%.