Betting on Your Brand with a Super Bowl Ad

This week on #TheBraveMarketer Podcast, Duncan Bird, VP of Brand Marketing & Digital at Fiverr, discusses the major ad spend Fiverr invested in during the 2021 Super Bowl for their ‘It Starts Here’ campaign. Duncan is responsible for creating game-changing ideas and strategies that use technology to tell stories worth knowing.  In this episode of The Brave Marketer Podcast, we discuss: How to measure ROI on a Super Bowl ad  Creating memorable marketing campaigns The cons of hiring celebrities as Brand Ambassadors The power of serving over selling in online advertising This week’s Brave Pick of the Week is Mini Cooper. Check out their website here. About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin