PepsiCo is Bridging the Physical and Digital World with Next Gen D2C Marketing

Kate Brady, Head of Next Gen D2C Consumer Experience & Direct Digital Marketing Capabilities at PepsiCo, shares how mainstream brands and marketers can utilize Web3 technologies. Kate’s team is currently testing a number of next gen initiatives as part of PepsiCo's newly established Web3 & Metaverse Center of Enablement.  We also discuss the removal of third-party trackers and moving towards a private internet while still owning the communication with your audience and prioritizing zero first-party data.  Key Takeaways:   Why marketers need to examine the value exchange they're offering their consumers – how to get smarter and more consumer centric. Ways that mainstream brands like PepsiCo, Starbucks and Walmart are utilizing Web3 technologies like NFTs and the Metaverse to increase loyalty. Resources for marketers wanting to experiment with Web3 and why this is the best time to get started in the space. Kate’s brave marketing moment: Combining The Walking Dead, Augmented Reality and the Mountain Dew to motivate consumers to tune into advertising commercials despite a cord cutting trend emerging at this time.    Guest Bio: Kate Brady is a seasoned marketing veteran with over 20-years media and marketing experience, 12+ of those years within PepsiCo. Kate now leads Next Gen D2C Consumer Experience and Direct Digital Marketing Capabilities, a newly formed team within PepsiCo’s global Strategy and Transformation organization driving growth for PepsiCo through the lens of consumer data and experiences.  ------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin