Why Your Audience Is Not Your Community

Claire Kart, VP Marketing & Community at Mina Foundation, discusses how they’re leveraging “just in time marketing” as a go to market strategy for their upcoming SDK launch. Claire also shares Mina’s rebrand story and how it actually started with getting sued by a larger player in crypto!  Key takeaways: What “zero-knowledge proof” means and the practical utility of it  Marketing to ever evolving audiences when building an L1 The role of brand strategy in setting realistic expectations to earn user trust Differentiating between community and audience – how strategies and tactics for growing each should differ Guest Bio: Claire Kart is the VP of Marketing and Community at Mina Foundation, the non-profit steward of Mina Protocol. She has been with the project since 2019 as one of the first non-engineering team members and helped to foster adoption and growth through testnet, mainnet, token offering, SDK beta, and is currently gearing up her team for the full SDK launch.  ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin