A Look at Varsity Brands from its Humble Beginnings to a Multi-Billion Dollar Enterprise

This is Part 2 in a podcast series about Varsity Brands and how it became the leading entity in all of cheerleading. If you missed Part 1, you can find it here: https://bleav.com/shows/the-cheer-mom-podcast/episodes/how-did-we-get-here-a-tale-of-two-men/