[ILDA Series] How to Design Your Business’ Dream Efficiency

Jim Dahl is the Vice President of Sales and Marketing at E Com Seating, a family-owned furniture manufacturer that successfully navigates the niche market of laboratory and industrial furniture. Jim is an accomplished Senior Executive with domestic and international management experience with an advanced skill set in marketing strategies, brand development, and product innovation. As a goal-driven leader, he is committed to aggressive and profitable growth strategies that benefit the company and clients. In 1985, Jim graduated from the University of Washington’s Michael G. Foster School of Business with a BA in marketing.  In this episode… With large corporations dominating the sales and marketing industry, it’s become difficult for family-owned businesses to compete. Is it possible to level the playing field while operating on a smaller scale? Despite large corporations having the convenience of multi-location manufacturers and warehouses, the same quality can be achieved on a smaller scale with the proper framework. When it comes to your business, you shouldn’t have to choose between efficiency, quality, and personalization. In this episode of The Cyber Business Podcast, Matthew Connor welcomes Jim Dahl, Vice President of Sales and Marketing at E Com Seating. They discuss the importance of maintaining product quality, how they’ve streamlined their products to be customizable, strategies for quick product turnaround, and how small businesses can stay ahead of large corporations.