Mastering Local Marketing: Strategy for Last Mile Success with CEO Alex Nocifera | Ep 877

Send us a text In this episode of The Digital Executive, Brian Thomas chats with Alex Nocifera, the dynamic co-founder and CEO of LOMA, a leading venture in last mile technology for storefronts. With over 20 years of experience, Alex discusses how he leveraged early technological advancements to enhance local advertising for multi-unit brands like Starbucks and Walmart. He explains LOMA's approach to using data-driven strategies to optimize local marketing budgets, ensuring each dollar spent ...