Go To Market Formulas From 37 Unicorns

E559: Go to market stories from 37 billion+ dollar companies. This episode will answer two questions:  1. How do people hear about your product? 2. Why do they buy it? This is what’s known as a GTM Motion, or Go-To-Market Motion. I share flowcharts for both high-intent customers and low-intent customers. I give examples of every possible scenario (as demonstrated by the 37 unicorns) in each flowchart. If you need a how-to guide for marketing and sales, this one is for you. Super actionable, direct, and fantastic stories. Sources for the episode 💎👇 100 Unicorns: 12 different GTM Motions: https://read.first1000.co/p/100-unicorns-12-different-gtm-motions Compact Keywords: https://compactkeywords.com/ 00:00 Introduction and Gratitude 00:40 Understanding Go-to-Market Motions 01:04 High Intent Customers: Strategies and Examples 07:04 Low Intent Customers: Strategies and Examples 19:19 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #startups #ycombinator #gotomarket #digitalmarketing