Personalizing the B2B commerce experience

B2B ecommerce worldwide is forecast to surpass $20 trillion by 2027 and, with online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more.  In fact, 92% of buyers say they are looking for a B2C experience when making business purchases. In this month’s episode of The Experience Makers, we’re talking to Wunderman Thompson Technology’s Kieron McCann & Sitecore’s Aswin Mannepalli about what B2B organisations need to do to win online. Join us as we outline the rationale for adopting a personalized customer-centric approach and consider the benefits of a seamless and unified customer journey for B2B buyers.   Personalizing the B2B Commerce Experience - Download your guides here: https://wttech.co/PersonalizingtheB2Bexperience    Produced by Breaking Atoms (www.breakingatoms.co.uk)   Music produced by David John Walker (www.imperialbeats.co.uk)