Ep. 4, Will Welch: Editor-in-Chief of GQ - Fashion, Journalism, Hype, Creative Leadership, Virality, & the Evolution of GQ.

In this episode, The Gstaad Guy sits down with GQ Editor-in-Chief Will Welch to talk about the intersection of fashion and culture, the importance of storytelling in an era of algorithms, and how GQ has evolved into a creative platform where the best idea wins, and every voice matters. Will shares his perspective on the devolution of traditional media, the unpredictable nature of virality, and why being yourself is the only strategy that truly lasts. From deep journalism to digital creativity, this conversation explores how GQ continues to innovate and remain culturally relevant, not just as a magazine, but as a global creative community. Filmed at Casa Cipriani New York’s Bartholdi Presidential Suite.