251 - Do You Need a Fractional CMO?, with John Jantsch from Duct Tape Marketing

Do you need a fractional chief marketing officer?  But first of all, what does a fractional officer even do? Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs.  How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical mindset of a fractional CMO propel your business strategy to new heights?  And stay tuned as John shares his top strategies for building a cohesive marketing plan. You definitely don’t wanna miss this episode from one of marketing’s bestselling authors.   Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.  After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information.   00:02:10 - Advantages of Hiring a Fractional CMO 00:07:44 - Marketing Help for Small Businesses 00:09:30 - Becoming a Fractional CMO Requirements 00:11:10 - Fractional CMO Model Enhances Marketing 00:17:01 - Optimal Marketing Budget for Growing Companies 00:20:10 - Small Businesses Benefit from Fractional CMO 00:22:42 - Understanding the Evolution of Consumer Behavior   Read “Duct Tape Marketing” here.   Follow John: LinkedIn: https://www.linkedin.com/in/ducttapemarketing Website: https://ducttapemarketing.com   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com