SaaStr 014: 'It's The Whole Enchilada', Why Data Is Crucial To Effective Content Marketing & How To Use It To Decrease Customer Acquisition Cost & Increase Basket Size
The Official SaaStr Podcast: SaaS | Founders | Investors - A podcast by SaaStr
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On the show today I am thrilled to welcome Russell Glass, Head of Products For LinkedIn Marketing Solutions. Formerly founder, president and CEO of Bizo, a B2B audience marketing and data platform which he, from founding in 2008 to $50mm+ revenue run-rate and over 150 employees before being acquired by LinkedIn for $175mm in August of 2014 he really is a Serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. If that wasn’t enough he is also the Co-author of The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
In today's show with Russell we discuss:
- What did Russ and the Bizo team do effectively that allowed them to scale, leading to their acquisition by Linkedin?
- Is customer focus a constraint on long term growth and how can you communicate this long term vision to your investors?
- How important a role will data play in the future of content marketing?
- How can SMB marketers determine which platforms will be most effective for them?
- To what extent can content marketing reduce customer acquisition? What are the other benefits?
In a round we call the 60 Second Saastr, we also hear:
- Who Is Doing SMB Marketing Most Impressively At The Moment?
- The Biggest Leanring Curve From Being Acquired By LinkedIn?
- What SaaS resource or blog is a must for Russell?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
