SaaStr 044: Mattermark's Andy Sparks on How To Hire, Train & Incentivise Your Sales Team
The Official SaaStr Podcast: SaaS | Founders | Investors - A podcast by SaaStr
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Andy Sparks is the Co-Founder and Head of Sales @ Mattermark. He was previously the Technology Editor at Referly before the company pivoted to become Mattermark. Andy joined the Referly team via an acqui-hire of his company, LaunchGram, by Referly in February of 2013. Now I am going to leave the bio there as Andy does a much better job of it in the show than I do!
In Today’s Episode You Will Learn:
- How Andy came to be a 1st time Head of Sales with Mattermark?
- What are the requirements for stretch VPs to be successful?
- How can Head of Sales clearly and efficiently communicate with their reps? What are the 3 things all sales reps have to be trained on?
- What are the must haves when looking at sales reps? Are there different types of reps for different stages in the business?
- How to effectively establish a compensation structure for your sales team that is incentivising to them and to the company?
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