SaaStr 048: Vidyard's Michael Litt on Building An Internal Sales Organisation & How To Assess Value Based Pricing
The Official SaaStr Podcast: SaaS | Founders | Investors - A podcast by SaaStr
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Michael Litt is the Founder & CEO @ Vidyard the video intelligence platform that allows you to create, measure and strengthen engagement of your video content. Vidyard are based in Canada and have raised over $60m in VC funding from the likes of Battery Ventures, Bessemer, SoftTech, Salesforce Ventures, some incredible names there and the list goes on but I would like to say a huge thanks to Matt Garrett @ Salesforce Ventures for making the intro.
In Today's Show with Michael We Discuss
- How did Michael come to found Vidyard, as Paul Graham described, ‘The Google For Business’?
- How does Michael assess value based pricing and how has his views transition with the growth of Vidyard?
- What does Vidyard’s internal sales organisation look like? How does Michael look to optimise this structure?
- How does Michael view the utility of the freemium model? What are the inherent advantages and disadvantages that need to be considered?
In a round we call the 60 Second Saastr, we also hear:
- Productivity tips and tricks?
- Cool hobbies, what are they?
- Fave SaaS material?
If you would like to find out more about the show and the guests presented you can follow us on Twitter here:
