B1G1: A Pioneer of the Buy One Give One Movement

Masami Sato is a 2x TEDx speaker, Amazon Best-Selling author, and Founder/CEO of the social enterprise B1G1. We discuss her background in social entrepreneurship and B1G1’s innovative model forms partnerships between charities and businesses for their mutual benefit.Formed in 2007, B1G1 was one of the pioneers of the “buy one, give one” philanthropic model. It started with a simple idea: “What if every business could make a difference in their own way, just by doing what they normally do?” BUY1GIVE1 (the business): https://b1g1.com/B1G1 Giving (the charity): https://www.b1g1.org/Masami’s LinkedIn: https://www.linkedin.com/in/masamisato/ Presented by Wise Assistant (https://gogetwise.com/) and Brantley Performance Management (https://www.brantleypm.com/).