#649: Rick Rubin, Legendary Producer — Timeless Methods for Unlocking Creativity, Secrets Hidden in Plain Sight, The Future with AI, Helpful Distractions, Working with Strong Personalities, Breaking O

Brought to you by Wealthfront high-yield savings account, Peloton Row premium rower for an efficient workout, and You Need A Budget cult-favorite money management app. Rick Rubin (@RickRubin) is a nine-time GRAMMY-winning producer, one of Time magazine’s 100 most influential people in the world, and the most successful producer in any genre, according to Rolling Stone. He has collaborated with artists from Tom Petty to Adele, Johnny Cash to the Red Hot Chili Peppers, Beastie Boys to Slayer, Kanye West to the Strokes, and System of a Down to Jay-Z. You can find my 2015 interview with Rick at tim.blog/RickRubin. His new book is THE CREATIVE ACT: A Way of Being.  * This episode is brought to you by Wealthfront! Wealthfront is an app that helps you save and invest your money. Right now, you can earn 3.8% APY—that’s the Annual Percentage Yield—with the Wealthfront Cash Account. That’s more than fifteen times more interest than if you left your money in a savings account at the average bank, according to FDIC.gov.  It takes just a few minutes to sign up, and then you’ll immediately start earning 3.8% interest on your savings. And when you open an account today, you’ll get an extra fifty-dollar bonus with a deposit of five hundred dollars or more.  Visit Wealthfront.com/Tim to get started. * This episode is also brought to you by You Need A Budget! You Need A Budget is a cult-favorite budgeting app for a reason—it works. The app and its simple 4-rule method will change the way you think about money and get you laser focused to live the life you want. With You Need A Budget, you’ll finally experience financial clarity, having all the data points you need to make informed financial decisions. With all that information at your fingertips, you can finally home in on buying that dream house, paying off that last debt, or setting yourself up to retire early. And the You Need A Budget team offers daily, free, live classes—including video courses, bootcamps, and challenges—as well as active fan groups in every corner of the internet. Try the app free for 34 days (no credit card required) at YouNeedABudget.com/Tim. * This episode is brought to you by Peloton Row! Peloton Row delivers personalized rowing workouts to help you learn and master your stroke. Form features like Form Assist and Form Ratings & Insights indicate how to improve your stroke in class in real time and provide a post-class breakdown so you can hit the Row harder next time. And with the ability to customize your target metrics, you become an expert at the level and pace that feels good for you. You get all your cardio and strength in one shot, while protecting your joints and ligaments in a high-intensity, low-impact way. Fun fact: you work 86% of your muscles in only 15 minutes. Right now is the perfect time to get rowing with Peloton Row. Peloton Row offers a variety of classes for all levels plus game-changing features that help you get rowing or advance the rowing you can already do. Explore Peloton Row at OnePeloton.com/Row. * [00:00] Start [06:28] Why Rick wrote The Creative Act. [09:24] The Tao of Rick Rubin. [12:16] Making the creative toolbox multi-purposeful. [15:00] Collaborations: ensuring the best ideas prevail over egos. [19:50] Creative revisions are experiments, not guaranteed improvements. [26:44] Knowing when to be defined by or to deviate from an established genre. [33:07] Why Rick resisted advice to make his first book an autobiography. [37:10] Even a solo project is a collaboration. [38:07] Noticing what nobody else sees. [40:24] Being in the wonderful state “which makes art inevitable.” [42:22] Craftsperson vs. artist. [44:29] Good distraction vs. bad distraction. [46:40] Breaking out of sameness. [49:24] Filtering out non-constructive feedback. [51:39] Does artificial intelligence deserve a role in the creative process? [55:36] What happens when new music catches Rick’s ear? [56:54] How to be the best music producer possible. [1:00:17] Artists who seem to best channel wonder from the mundane. [1:04:12] Managing massive inspirational intake. [1:05:24] New movies on Rick’s radar. [1:06:23] Tips for artists who want to endure the ages. [1:12:06] Pacing the book — as the writer and the reader. [1:15:39] Parting thoughts. * For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast. For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsors Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday. For transcripts of episodes, go to tim.blog/transcripts. Discover Tim’s books: tim.blog/books. Follow Tim: Twitter: twitter.com/tferriss  Instagram: instagram.com/timferriss YouTube: youtube.com/timferriss Facebook: facebook.com/timferriss  LinkedIn: linkedin.com/in/timferriss Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more. 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