#694: Sam Corcos, Co-Founder of Levels — The Ultimate Guide to Virtual Assistants, 10x Delegation, and Winning Freedom by Letting Go (Plus: Creating Leverage with Tools, Systems, and Processes)

Brought to you by Sundays for Dogs ultra-high-quality dog food, AG1 all-in-one nutritional supplement, and Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business. Sam Corcos (@samcorcos) is the CEO and Co-founder of Levels, an a16z-backed startup that shows you how food affects your health using continuous glucose monitors and other biosensors. Please enjoy! * This episode is brought to you by Sundays for Dogs, ultra-high-quality dog food without the prep or mess! I want to give my pooch, Molly, the best of everything. This is especially true when it comes to the ingredient quality of her food. But most healthy dog foods are an expensive, frozen mess. They’re a hassle to thaw and serve, and the prep work eats up time I’d rather spend hiking with Molly. Sundays for Dogs solves my problem with air-dried, high-quality dog food I can store and pour right from my pantry. ​The magic behind Sundays for Dogs is in their proprietary air-drying method. To lock in nutrients, they gently dry the meat, low and slow. Unlike other dry brands, which are filled with hyper-processed grains and synthetic vitamins, Sundays for Dogs uses only all-natural poultry and USDA-grade beef. And meat makes up 90% of their recipes. The other 10% are fruits and veggies, ingredients you’d find at the farmer’s market, not at the pharmacy. Get 35% off your first order of Sundays for Dogs by going to SundaysForDogs.com/TIM or by using code TIM at checkout. Upgrade your pup to Sundays for Dogs and feel great about the food you feed your best friend. * This episode is also brought to you by AG1! I get asked all the time, “If you could use only one supplement, what would it be?” My answer is usually AG1, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG1 further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system.  Right now, you’ll get a 1-year supply of Vitamin D free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit DrinkAG1.com/Tim to claim this special offer today and receive your 1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase! That’s up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive daily, foundational nutrition supplement that supports whole-body health. * This episode is also brought to you by Shopify! Shopify is one of my favorite platforms and one of my favorite companies. Shopify is designed for anyone to sell anywhere, giving entrepreneurs the resources once reserved for big business. In no time flat, you can have a great-looking online store that brings your ideas to life, and you can have the tools to manage your day-to-day and drive sales. No coding or design experience required. Go to shopify.com/Tim to sign up for a one-dollar-per-month trial period. It’s a great deal for a great service, so I encourage you to check it out. Take your business to the next level today by visiting shopify.com/Tim. * [05:08] Delegation implementation and common mistakes. [11:07] Recommended reading for delegators, delegatees, and all humans. [13:26] Building a company culture that treats people like adults. [15:01] Tools for performance and communication accountability. [20:39] Why Sam considers Loom the “most important” tool in the kit. [24:18] Friday Forum. [27:17] Acclimating the recording-averse to Loom. [30:40] Organizing Loom recordings for later search and use. [36:35] Common challenges of sourcing and properly utilizing EAs/chiefs of staff. [43:19] Novelty-seeking and board games. [44:35] Vetting, pairing, and onboarding EAs and chiefs of staff. [48:38] News and social media sobriety. [55:20] Why does new employee onboarding take a month at Levels? [1:00:59] What most delegators wish they’d known as newbs. [1:04:57] Loom security and privacy concerns. [1:08:10] From to-do list to calendar. [1:13:17] How Sam skips the to-do list entirely. [1:16:49] General schedule and repeating items. [1:18:22] Scheduling stress reduction. [1:21:59] Selecting books and hosting themed salon dinners. [1:37:03] Calendly and related social hurdles. [1:38:42] Using email proactively. [1:41:23] The underrated power of hotkeys and shortcuts. [1:44:42] Scheduling spontaneity. [1:48:23] Calendar course correction. [1:49:59] How Sam utilizes multiple EAs. [1:51:58] Improvement growth for intermediate delegators. [1:58:56] The Working with Sam user manual. [2:04:20] Memo culture over meeting culture. [2:11:55] Fighting organizational entropy. [2:14:12] Raised secularly, what does Sam get out of theology? [2:22:54] The perils of postmodernism. [2:26:35] Network theory and relationship management. [2:39:33] The investor-swaying juice cart moment. [2:41:22] Metabolic health and the Levels mission. [2:45:29] Who is Levels hiring right now? [2:46:37] Physical over philosophical minimalism. [2:51:37] Why Sam has a travel-sized copy of the US Constitution. [2:55:21] Parting thoughts. * For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast. For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsors Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday. For transcripts of episodes, go to tim.blog/transcripts. Discover Tim’s books: tim.blog/books. Follow Tim: Twitter: twitter.com/tferriss  Instagram: instagram.com/timferriss YouTube: youtube.com/timferriss Facebook: facebook.com/timferriss  LinkedIn: linkedin.com/in/timferriss Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more. 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