#715: Chris Beresford-Hill — A Master Ad Man on Superbowl Confessions, How to Come Up with Great Ideas, Cold Emailing Mark Cuban, Doing Naughty Things, Poetic Mind Control, Creative Process and Inside

Brought to you by Wealthfront high-yield savings account, LMNT electrolyte supplement, and Nordic Naturals Ultimate Omega fish oil. Chris Beresford-Hill is one of the most sought-after creative leaders in advertising and has led brands with a combined market cap of over $1 trillion. He was recently named Chief Creative Officer of the Americas at BBDO Worldwide. Previously, Chris served as North America President and Chief Creative Officer at Ogilvy and Chief Creative Officer at TBWA\Chiat\Day. His work for clients like Guinness, Mtn Dew, Dove, Workday, Adidas, FedEx, McDonalds, HBO, and Foot Locker has driven sales while putting dent after dent into pop culture.  Chris and his teams have won every award for creativity and effectiveness many times over, including five campaigns in the permanent collection at MoMA. He has been named to Adweek’s list of best creatives — Adweek’s Creative 100 — Business Insider’s Most Creative People in Advertising, and the Ad Age 40 Under 40, back when he was under 40. Please enjoy! This episode is brought to you by LMNT! What is LMNT? It’s a delicious, sugar-free electrolyte drink mix. I’ve stocked up on boxes and boxes of this and usually use it 1–2 times per day. LMNT is formulated to help anyone with their electrolyte needs and perfectly suited to folks following a keto, low-carb, or Paleo diet. If you are on a low-carb diet or fasting, electrolytes play a key role in relieving hunger, cramps, headaches, tiredness, and dizziness. LMNT came up with a very special offer for you, my dear listeners. For a limited time, you can get a free LMNT Sample Pack with any purchase. This special offer is available here: DrinkLMNT.com/Tim. * This episode is also brought to you by Wealthfront! Wealthfront is an app that helps you save and invest your money. Right now, you can earn 5% APY—that’s the Annual Percentage Yield—with the Wealthfront Cash Account. That’s more than ten times more interest than if you left your money in a savings account at the average bank, according to FDIC.gov.  It takes just a few minutes to sign up, and then you’ll immediately start earning 5% interest on your savings. And when you open an account today, you’ll get an extra fifty-dollar bonus with a deposit of five hundred dollars or more. Visit Wealthfront.com/Tim to get started. * This episode is also brought to you by Nordic Naturals, the #1-selling fish-oil brand in the US! More than 80% of Americans don’t get enough omega-3 fats from their diet. That is a problem because the body can’t produce omega-3s, an important nutrient for cell structure and function. Nordic Naturals solves that problem with their doctor-recommended Ultimate Omega fish-oil formula for heart health, brain function, immune support, and more. Ultimate Omega is made exclusively from 100% wild-caught sardines and anchovies. It’s incredibly pure and fresh with no fishy aftertaste. All Nordic Naturals’ fish-oil products are offered in the triglyceride molecular form—the form naturally found in fish, and the form your body most easily absorbs. Go to Nordic.com and discover why Nordic Naturals is the #1-selling omega-3 brand in the U.S. Use promo code TIM for 20% off your order of Ultimate Omega. * [00:00] Start [09:45] How Chris landed his first job with the help of Mark Cuban. [16:28] Lessons learned from first boss Lance Jensen. [20:37] Writing cold emails that work. [25:27] What Chris's dad taught him about workarounds. [34:41] A golf strategy that inspired Super Bowl aspirations. [37:07] Good taste and the Modernista style. [41:22] Portfolio building. [45:15] How Chris landed his first Super Bowl ad. [58:46] Editing and expectations. [1:02:58] Critical acclaim. [1:03:35] Working with BBDO's David Lubars. [1:06:51] Working fast and resisting the urge to "gild the lily." [1:09:45] Shining a light on the Super Bowl LIV Mountain Dew commercial. [1:15:48] The value of the vaguely naughty mindset. [1:19:35] Making less more with Tor Myhren. [1:21:59] The Adidas/Billie Jean King gambit. [1:32:34] A Napster campaign crashes. [1:38:54] Creative industry-related reading and viewing. [1:45:11] Overcoming creative roadblocks. [1:49:10] What Chris does in lieu of meditation. [1:53:34] Books and videos that save lives and inspire curiosity. [1:58:20] Best investments of less than $100. [2:00:46] Capturing and saving good ideas for later. [2:06:21] What words are worth. [2:11:26] If the idea is good enough, there's always more money. [2:13:00] Give Chris a Foot Locker and he'll take a mile. [2:18:40] An ego check. [2:23:16] Chris's billboard. [2:24:17] Parting thoughts. * For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast. For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsors Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday. For transcripts of episodes, go to tim.blog/transcripts. Discover Tim’s books: tim.blog/books. 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