Marketing Legend, Joe Jackman and His VP of Engagement, Stefan Read, Discuss Changing Customer Attitudes and Values as a Result of the COVID-19 Crisis

In today's episode of The Way Forward Webcasts, Joe Jackman and Stefan Read reflect on how you should respond to the new attitudes and values your core customers have developed as a result of the COVID-19 crisis. Despite what Instagram would have you believe, not everyone is responding to COVID-19 by taking up baking. Different people are reacting differently to the crisis. As businesses start to re-open, it's critical to see beyond the general trends and understand what has changed wit...