Data and Trust

Pentland Centre Research Associate Lauren Thornton wants to talk to us about trust. Specifically trust frameworks and trust affordances – explaining how and where people can trust data, and to what extent; why different people will trust different things – and the challenges of building trust with the right audience. How does this all fit with sustainability data – especially given the uncertainty over how sustainability can be achieved, and that some people will try to twist data for their own means; and what is translucent reporting, and why might it be better than transparency? Plus, Jan uses the word ‘groovy’ in a totally non-ironic sense. Discover more about Lauren’s work here: https://www.lancaster.ac.uk/lums/people/lauren-thornton