Hoteliers' Voice S2E1 - StayCity - Underpinning revenue strategy with business intelligence

This is a story of data and business intelligence, and how and where hotels can gather data to underpin the revenue strategy. Paolo Dona, CIO of StayCity Group explains the importance of data and business intelligence within its tech stack to gain essential insights to establish the revenue strategy and identify the most valuable guests.Key points include:Adapting to changes in booking behaviour as the market shifts from business to leisure. Reinventing the booking strategy by moving awa...