Reinvigorating coach travel – a luxury offering

Exploring the world of coach travel and the luxury offering. We speak with VP Marketing and PR, Florencia Cirigliano of Red Coach about how to identify a new opportunity in the travel sector and the technology adapting the experience. Argentina's coach sector inspired Florencia to apply the model to the USA, going one step further she established a high-end, affordable express motorcoach service in 2010. She talks us through how the transport sector is diversifying and the b...