Social Media: a promotional tool for the hospitality industry

In this episode we look at Social Media as a promotional tool for the hotel industry with Jamel Ben Amor, President and Managing director of Iris Hotels where we learn about the importance of social media to drive brand and bookings, the Saudi Arabian hospitality market and why leadership is so important to drive cultural change. IRIS Hotels open its first properties in November 2020, it now has a portfolio of 5 boutique properties in Saudi Arabia with 2 4* hotels due in 2023, and 3 further p...