BDTP. Implementing Self-service SaaS with Franciska Dethlefsen
UI Breakfast: UI/UX Design and Product Strategy - A podcast by Jane Portman - Vineri
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How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.
