BDTP. Personal Motivation in B2B SaaS with Sofia Quintero
UI Breakfast: UI/UX Design and Product Strategy - A podcast by Jane Portman - Vineri
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How can you uncover your customers’ personal motivation and leverage it for SaaS growth? In this episode, we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.
