Last Chance Tourism
Under the Influence with Terry O'Reilly - A podcast by Apostrophe Podcast Network
Categories:
This week, we take a look at Last Chance Tourism.Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.Namely, they are vanishing.From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.So people are rushing to these locations, afraid they might miss their last chance to see them. Hosted on Acast. See acast.com/privacy for more information.
