13: Blending Humour and Wine in South Africa with Charles Back, Fairview Wine

Charles Louis Back is the third generation owner of South African wine and cheese producer Fairview. Charles is known as one of the great entrepreneurs and innovators of the wine world and he likes nothing more to swim against the stream. From the start, he has done things differently, introducing Mediterranean grapes to the Cape. He has expanded the Fairview umbrella to three sub-brands, including Goats Do Roam, which went on to become the highest selling South African wine brand in the United States.