86: How We Buy Wine Based on Secret Retail Triggers with Dr. Tim Dodd

What would surprise us about the way we buy wine? What retail techniques trigger impulse buys? What are the differences between the way men and women buy wine? Why is a direct to consumer sales model beneficial for you as a buyer? In this episode, I'm chatting with Dr. Tim Dodd, Professor and Director of the Texas Wine Marketing Research Institute at Texas Tech University. For all of the wines and other resources mentioned in this episode, please click on the "Episode Website" link below.